SURJ Sports Investment

SURJ Sports Investment is a company owned by the Public Investment Fund (PIF). It was established to contribute to the development of the sport sector. Announced in August 2023, the company aims to support and empower the growth of the sport sector in the Kingdom of Saudi Arabia, as well as in the Middle East and North Africa (MENA) region.

SURJ Sports Investment contributes to the development of the sport sector and the hosting of global events. It supports the growth and empowerment of the sport sector in Saudi Arabia and MENA. The company invests in local and regional assets, enhances investment opportunities in the sport sector, invests in commercial rights for sport tournaments, and hosts global sporting events. It also supports the localization of businesses in Saudi Arabia and MENA, aiming to invest in fan-related events and leverage advanced sport technologies to develop the sector to enhance Saudi Arabia's position as a leading sport and entertainment destination.

The company also invests in acquiring ownership rights to create new sport events, alongside investing in the commercial rights of sport tournaments and hosting global sporting events. This aligns with the company's goal of generating financial returns and supporting the localization of partnerships across Saudi Arabia and MENA.

SURJ Sports Investment contributes to the advancement of the sport sector by exploring investment opportunities in intellectual property rights for sport activities and investing in advanced sport technologies. The company's establishment aligns with other sport-related investments of the PIF, which, in turn, contributes to building a vibrant community and thus helps achieve the PIF's strategic objectives in line with Saudi Vision 2030.