Masar Destination

Masar Destination is a long-term developmental cultural project. It aims to raise the quality of life for both citizens and visitors of the city of Makkah al-Mukarramah, one of the two holy cities for Muslims. The project focuses on the following aspects: hospitality, shopping, culture, and entertainment while maintaining the spiritual nature and the cultural heritage of the holy city.

It started with the restoration of King Abdulaziz Road in the city of Makkah al-Mukarramah back in 2015, and it is expected that the project's impact will last for the next hundred years.

The Masar Destination project starts at the third ring road to the East, crossing the first ring road at the western boundary of Jabal Omar, reaching approximately 550 m to the west of Masjid al-Haram. The road is about 3.65 km long, making the project area approximately 1,247,056 m2.

The project contributes to developing the road leading to the Grand Mosque of Makkah and raising the level of the services provided as it crosses with two of the programs to achieve the Saudi Vision 2030; Pilgrim Experience Program, and the Quality of Life Program. It presents accommodation solutions, provides facilities to serve both the visitors and residents of Makkah al-Mukarramah, and affords various jobs and investment opportunities.

Umm Al Qura for Development & Construction Company is responsible for implementing the project, under the supervision of the Royal Commission Makkah City and Holy Sites. The project creates several ways to facilitate reaching the Masjid al-Haram, including areas enhanced with social, entertainment, and cultural facilities on both sides of the tracks such as malls, hotels, and restaurants. Furthermore, the infrastructure of the project supports its requirements.

The open spaces of the Masar Destination Project are almost 175.5 thousand square meters, with a pedestrian street that extends along Masar Destination, while the road network is about 367 thousand square meters. Moreover, the project also includes the KAFD Mosque with an area of 141 thousand square meters, in addition to 250 developed lands, fifty-eight hotels, fifty-nine hotel department buildings, and eighty-two apartment buildings.

By supporting Masar Destination with modern infrastructure, the project will enable the future and sustainability of urban life for the next century. This infrastructure includes a communication and information technology network per the latest standards, which will enrich the visitor’s digital experience through IoT technology.

Including two stations (A) and (B) that can be reached via the Makkah Metro, the Masar Destination project provides many transportation options for Masjid al-Haram. Each of the two stations links Masjid al-Haram with the rest of the neighborhoods of Makkah al-Mukarramah. Also, there are transit buses that include 24 stops, cars for which 36 thousand parking spaces were provided, and pedestrian paths.