Riyadh Car Show 2021

Riyadh Car Show 2021 is a global Saudi event that came in its second edition as one of the major car exhibitions in the Middle East. It was launched on November 18, 2021, as part of Riyadh Season 2021 events. The event was organized by the General Entertainment Authority over an area of 140,000 m² and lasted for ten days.

Riyadh Car Show 2021 events

Riyadh Car Show 2021 featured a range of events and activities presented for the first time, including an exclusive display in the Arabian Gulf of the world’s most expensive car, priced between SAR200 million and SAR300 million due to its rarity. Cars that had not been seen since their manufacture were also exhibited for sale, with some valued at SAR80 million. The total value of the cars displayed in the VIP hall alone reached SAR1 billion, showcasing some of the rarest automobiles in the history of the industry.

Amid the participation of major car manufacturing companies, an exceptional permit was granted for the immediate transfer of ownership of rare, modified, and sports cars. In addition, types of cars that had never before entered Saudi territory were allowed entry, following the easing of certain traffic requirements for vehicles in this edition of the exhibition.

Sales at the second edition of Riyadh Car Show exceeded SAR120 million, covering 118 cars, and the number of visitors surpassed one hundred thousand.

The exhibition included within its sections a pavilion for Dallah Albaraka Company, which participated by showcasing its historic car, Williams 07/01, with the aim of highlighting the longstanding connection between Saudi Arabia and motorsports such as Formula One for over forty years. In 1979, Saudi Arabia committed to sponsoring the Williams team, and the FW07/01 model won the Dutch Grand Prix in the same year, driven by the world-renowned driver Alan Jones. Saudi Arabia owned this car, which held a special place among motorsports enthusiasts both inside and outside Saudi Arabia. Before it was handed over, the Williams team carried out a complete refurbishment of the car at the company’s headquarters in England. As a result of the support of several Saudi companies, including Dallah, Saudi Arabia participated in the Formula One Saudi Arabian Grand Prix, held in Jeddah in 2021.

Riyadh Car Show 2021 in the Guinness World Records

A large Formula One car model built from five hundred thousand LEGO bricks at Riyadh Car Show 2021 set a new world record in the Guinness World Records. The assembly of the model took seven days, with participation from exhibition visitors. Certified specialists from LEGO oversaw the final assembly process, which was broadcast live by representatives of the Guinness World Records.

Launch of three cars at Riyadh Car Show 2021

Riyadh Car Show 2021 witnessed the launch of three cars and showcased modern vehicles, including Ferrari’s announcement of its new racing car model featuring a newly developed engine. The exhibition also included a pavilion displaying more than 150 royal and classic cars.

The Italian manufacturer Pagani, known for producing sports cars, participated in the exhibition with a museum that showcased the company’s automotive history. This museum had never been held outside Italy and included presentations of certain details and designs of the plaza area, along with thirty rare classic Ferrari cars. Riyadh Car Show 2021 featured the participation of eighteen manufacturers of sport and rare cars, along with international auctions managed by the British auction company Silverstone.

The exhibition was also attended by drivers from the Ferrari Formula One team, and daily live shows were held, organized by the exhibition management, along with the organization of the “Ferrari Scuderia” Festival, which took place during the final days of the event. In addition, the international auction house Silverstone held its second auction, having hosted its first auction during the inaugural Riyadh Car Show in 2019. The second edition featured major brands presenting unique and unconventional cars, as usual, including the Aston Martin James Bond Edition, of which only twenty-five units were produced worldwide.