Outlet 2022 Shopping Festival
Outlet 2022 Shopping Festival is a Saudi shopping festival, which gathered approximately three million items from most global brands, offering discounts suitable for all segments of society. It was held in Riyadh City from October 1, 2022, and continued until October 14, 2022. The festival area covered approximately 145,000 m², and it was organized by the General Entertainment Authority (GEA). The event set a Guinness World Record.
Sections of Outlet 2022 Shopping Festival
The Outlet 2022 Shopping Festival announced the availability of three million items belonging to 1,500 international brands, with discounts of up to 70 percent. Among these brands were: Dolce & Gabbana, Off-White, Jimmy Choo, and Zimmermann. The festival also included specialized sections in fields such as fashion, wedding dresses, cosmetics, leather products, home accessories, electronic devices, and luggage.
A Greek style characterized the festival locations and features of Greek architecture in the open shopping area.
Events of Outlet 2022 Shopping Festival
The events of Outlet 2022 Shopping Festival included a Fun Zone, which contained several technological games and virtual reality games for children. It also included a variety of restaurants and cafés, information kiosks that assisted visitors and facilitated their shopping experience, parking areas for people with disabilities, general parking areas, VIP parking, and a designated area called "We'll Carry It for You," intended for keeping visitors’ purchased goods during their shopping experience. The festival opened its doors to visitors from inside and outside Saudi Arabia, offering free tickets throughout the event period.
Murals of Outlet 2022 Shopping Festival
The walls of Outlet 2022 Shopping Festival featured four distinct artistic murals by Saudi artist Nawaf Alablan, showcasing graffiti and patterns influenced by Greek style in design and execution.
Outlet 2022 Shopping Festival in Guinness World Records
On October 1, 2022, GEA achieved a Guinness World Record through the "Outlet 2022" Shopping Festival, recognized as the largest temporary "outlet" festival with an area exceeding 145,000 m². The authority received the "Outlet 2022" registration certificate for shopping, according to the "Guinness" records, as it collected three million items in its various areas, manufactured by more than 1,500 global brands .