Monsha'at Academy is an educational academy that offers training and educational programs to enhance financial, administrative, and technical competencies in enterprises. It also provides and transfers practices related to the establishment, management, development, and growth of commercial enterprises in the Kingdom of Saudi Arabia. The academy is affiliated with the Small and Medium Enterprises General Authority (Monsha'at).
Training program areas at Monsha'at Academy
By 2024, Monsha'at Academy had offered more than 778 programs, including specialized boot camps, workshops, and international programs, in addition to ongoing programs aimed at enabling small and medium-sized enterprise (SME) owners and entrepreneurs to achieve growth, expansion, sustainability, and the development of administrative, financial, and technical competencies. These programs cover various sectors, including human resources, investment, and return optimization, as well as accounting and financial management, where essential financial management skills for institutions are presented.
Training programs at Monsha'at Academy
The Enterprise Management Program at Monsha'at Academy includes various training programs that assist in monitoring production processes, designing and redesigning business operations for service and product production, and enhancing the efficiency of activities. This is achieved through risk management, supply chain management, and optimal resource utilization, to increase value, reach customers, and maintain their engagement.
In the field of e-commerce, Monsha'at Academy offers a range of training programs focused on the skills and strategies necessary for conducting business activities online. These programs cover e-commerce operations using smartphones and computers to market services and products.
In the field of planning and strategy, Monsha'at Academy offers a range of programs focused on goal setting and developing plans for business expansion and sustainability. It also formulates strategic plans using a methodology that allows the institution to analyze each of its programs comprehensively.
The academy offers several training programs in the technology and innovation sector, aimed at stimulating ideas and inventions. In the field of entrepreneurial media, it provides insights and skills that help leverage both traditional and digital media.
The academy also organizes a series of entrepreneurial meetings with experts and successful business owners to share key factors and concepts that have contributed to the success of entrepreneurial projects. Additionally, it offers several other training programs, such as franchising and wholesale and retail trade.
Sales, marketing, and entrepreneurship at Monsha'at Academy
Sales and marketing at Monsha'at Academy are incorporated into various programs that focus on strategies and methodologies for business development and reaching target customers or markets for any service or product. The entrepreneurship programs center on innovating products or services that meet market demands, generate profits, and solve problems, as well as planning for new business ventures and initiating their management.
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