Environmental Awareness Initiative

The Environmental Awareness Initiative was launched to raise community awareness of environmental issues in Saudi Arabia and to instill a sense of individual and collective responsibility for preserving Saudi Arabia's resources. Additionally, it aims to promote practices that foster awareness in support of environmental sustainability within society.

The initiative strives to achieve its goals through a range of environmental activities, programs, and events to accomplish several objectives including: Emphasizing the critical role of national institutions and various sectors in fostering environmental awareness and assessing the awareness levels across various societal groups regarding environmental issues.

The initiative also aims to assess the level of community awareness regarding environmental issues, in addition to implementing various environmental awareness programs and campaigns. It seeks to strengthen partnerships with media outlets and execute the national plan for raising environmental awareness among different segments of society.

The Environmental Awareness Initiative launched a guide designed to instill positive environmental behaviors across various segments of society, including workplaces, homes, and public spaces. It aims to empower community members to adopt positive behaviors, making them a consistent characteristic of those committed to the sustainability of the environment and its resources, and to their preservation.

The initiative opened the door for community members to participate through its official website using an environmental medium, such as photographs, writing articles related to the environment and its protection, preparing reports on environmental campaigns or events, or recording videos or audio clips concerning issues related to this topic in Saudi Arabia.