Noon Investment Company

Noon Investment is an e-commerce company that provides several products and services for its customers across various platforms. The Public Investment Fund (PIF) owns 50 percent of the company. It was established in 2017 and operates a fleet of approximately nine thousand specialized delivery vehicles.

The PIF's ownership of a 50 percent stake in Noon Investment Company reflects its commitment to strengthening investments in non-oil sectors, expanding the fund's portfolio, and enhancing its assets and geographic distribution of investments. This investment aims to achieve economic diversification, generate long-term returns for the domestic economy, and create new job opportunities in the Saudi market, with its headquarters based in the capital, Riyadh.

The fund focuses its investments on the long-term economic viability of businesses and ensures that its projects align with Saudi Vision 2030 and its strategy to build a robust, diversified economy. Technology is one of the fund's main areas of investment, alongside many other sectors. This is evidenced by the significant investments allocated to projects aimed at benefiting the Saudi economy.

Noon Investments represents a significant transformation in the e-commerce sector in the Middle East, where there are abundant opportunities within this market. The sector's value has risen due to the growing population and the increasing dependence on technology in everyday life.

In 2022, Noon Investments inaugurated a large-scale center to fulfill customers' needs in the Kingdom, spanning 45,000 m. This center contributes to expediting product delivery to customers across the Kingdom.

Noon Investments operates a comprehensive digital ecosystem for products and services, starting with its main e-commerce platform serving various categories. This includes 'Noon Grocery,' which offers fruits, vegetables, and household items; 'NowNow,' enabling customers to access local stores and services in their neighborhoods; and 'Noon Pay,' a fast and efficient payment platform from Noon. Additionally, the company owns SIVVI, which specializes in fashion; Noon Food, a food delivery platform providing operational flexibility to the food and beverage sector in the Middle East; and Namshi, a leading fashion e-commerce platform in the region.