Jarir Marketing Company

Jarir Marketing Company, known as "Jarir" or "Jarir Bookstore," is a Saudi joint-stock company listed on the Saudi Stock Exchange 'Saudi Tadawul'. It was established in 1974. The company operates in the retail sector of consumer discretionary, such as stationery, books, and trading in electronics and accessories.

It was listed on 'Saudi Tadawul' on December 15, 2003, and its shares are traded on the main market in the discretionary sector distribution and retail, under the name (Jarir), symbol (4190), and International Securities Identification Number (ISIN) (SA000A0BLA62). The company's capital is SAR1.2 billion, as updated on May 31, 2023, on the 'Saudi Tadawul' website.

Jarir Marketing Company owns six companies with a 100 percent stake, distributed across five Gulf and Arab countries: United Bookstore Company and Jarir Trading Company LLC in the United Arab Emirates; Jarir International Central Market for Non-Food Items in Kuwait, Jarir Marketing Bahrain Company Ltd in the Kingdom of Bahrain; and Jarir United Company for Office Supplies and Stationeries in the State of Qatar. All five companies operate in the same business as Jarir. The sixth company is Jarir Egypt Financial Leasing, which operates in real estate investment in the Arab Republic of Egypt.

Initially, Jarir was established as a partnership company when it opened a small bookstore in Riyadh City in 1974. It then began expanding, opening a second branch in the 1980s, followed by another branch in the late 1990s. In 2002, Jarir became a joint-stock company with the commercial registration number (1010032264). A year later, it was listed on the Saudi Stock Exchange (Tadawul), and Jarir started operating in retail and wholesale trade across regions of the Kingdom and the Gulf Cooperation Council (GCC) countries.

Jarir operates in the wholesale and retail sectors through showrooms, sales offices, and online sales, including: office and school supplies, educational, art, and entertainment materials, Arabic and English publications, and sales and maintenance of electronic devices and tools.

Jarir Marketing Company pursues several objectives to achieve its growth, including: developing a project management and strategy office to achieve long-term business goals, enhancing the company's organizational structure to align with its future size and business level, increasing e-commerce capabilities as a factor supporting the company's growth, increasing customer engagement with its brand, increasing its average annual income growth by an additional 10 percent through opening new locations and gaining additional market share. The company aims to open more than eighty branches in the Kingdom and the Gulf countries by 2025.

Jarir Marketing Company has launched several community initiatives aimed at promoting culture, such as the "Book of the Month" initiative and the "Jarir Storytelling Competition," which are part of Jarir's initiatives to enrich cultural content. In 2022, Jarir signed a memorandum of understanding with the Literature, Publishing, and Translation Commission to implement programs and projects related to literature and its fields. The company also contributed to the "Back to School" initiative in 2022.

In the environmental field, the company works on extending the lifespan of technology resources through recycling, reducing the environmental footprint of its customers with sustainable products, strictly adhering to all applicable environmental regulations, and improving energy and renewable sources to combat climate change.