Tahaluf Company is a joint venture and global events brand in the Kingdom of Saudi Arabia. Its launch was announced on November 28, 2022, by the Saudi Federation for Cybersecurity, Programming, and Drones, and the global 'Informa PLC'.
Tahaluf Company business
Tahaluf licenses Informa's market-leading brands to launch a host of new B2B events, digital experiences and services. These focus on strategically important sectors such as technology, real estate, pharmaceuticals, food, health, beauty, tourism, and hospitality.
The company also hosts global events, including the artificial intelligence conference DeepFest, the food and hospitality festival Feast, the Middle East beauty festival Cosmoprof, the real estate exhibition Cityscape Global, and the leading pharma brand exhibition CPHI Middle East.
Tahaluf Company focuses on stimulating growth in the Kingdom's key economic sectors, including the events industry. By leveraging the expertise of the global Informa PLC, Tahaluf aims to create a world-class events sector in the Kingdom. This initiative helps to diversify the economy, provides access to new opportunities for international companies, attracts foreign investment, and supports commercial activities.
Contributions of Tahaluf Company
Tahaluf Company contributes to creating new career paths for young, talented, and digitally savvy individuals. This is not limited to the events but extends to broader creative and digital opportunities, such as technology, branding, digital marketing, and digital product development. The company provides job opportunities for Saudi citizens in events and participating sectors, and builds a large series of events to serve key sectors, including technology, artificial intelligence, food, pharmaceuticals, beauty, real estate, and healthcare.
Tahaluf Academy
Tahaluf is set to establish the Tahaluf Academy, which will annually provide a group of young Saudi professionals with the opportunity to gain hands-on training and experience in international events. This will be achieved through a series of opportunities within Informa's global operations, leveraging the professional event accreditation program recognized in the cybersecurity and programming sector.
The Tahaluf Academy will offer a recognized certification, such as the Certified in Exhibition Management (CEM) from the International Association of Exhibitions and Events (IAEE), to its Saudi employees. Additionally, they will gain practical experience through participation in the events organized.
Related quizzes
