Badael Company

Badael Company is a Saudi company established by the Saudi Public Investment Fund on May 25, 2023. The company aims to manufacture, develop, and distribute an innovative product that reduces smoking by offering tobacco-free alternatives that are less harmful. These alternatives aim to help smokers lead healthier lives and achieve quality of life in line with Saudi Vision 2030.

Badael Company, launched by the Public Investment Fund to coincide with World No Tobacco Day launched by the World Health Organization on May 31, aims to combat and reduce the spread of smoking. The company focuses on developing, manufacturing, and distributing innovative products that decrease smoking prevalence. The Public Investment Fund hopes that the company's tobacco-free alternatives, which are less harmful, will help smokers adopt a healthier lifestyle and contribute to Saudi Vision 2030 goal of achieving quality of life targets. One of the objectives undertaken by Badael Company is to mitigate the negative effects of smokers on society.

It is expected that Badael Company, through the products it will offer, will help around one million people in the Kingdom quit smoking by 2032. This number represents about 25 percent of the total number of smokers in the Kingdom. It is also anticipated that this number of people quitting smoking will save approximately SAR6 billion annually in healthcare costs by 2032. Badael is expected to achieve the fund's strategy in localization and support for local products, provide raw materials, transfer knowledge, and develop intellectual property rights. By the end of 2023, Badael is expected to provide tobacco-free products across the Kingdom, and then expand to regional and global markets.