The Year of Saudi Coffee is an initiative launched by the Ministry of Culture. It aimed to celebrate Saudi coffee throughout 2022, by organizing initiatives, events, and activities all year round, with participation from various government and private entities. A special visual identity was also created for the Year of Saudi Coffee initiative, which accompanies all events, activities, and designs presented by the ministry or its partners.
Because Saudi coffee is an important element of local culture and heritage, it was celebrated for its deep-rooted significance in embodying Saudi hospitality and generosity. It also reflects cultural diversity across various regions in its preparation, brewing, and serving methods. This diversity makes Saudi coffee closely tied to the customs and traditions of Saudi society.
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