NEOM's Seven Senses Accelerator

NEOM's Seven Senses Accelerator is a social responsibility initiative launched by NEOM to empower small and medium-sized business owners, freelancers, creatives, and artisans.

The concept of NEOM's Seven Senses Accelerator originated from NEOM's Social Responsibility Department. It aims to support entrepreneurs and startup owners in the NEOM project area in Tabuk by providing scientific and practical pathways that enhance their capabilities. This initiative enables them to offer services that meet the standards and requirements of NEOM's projects, while also expanding and sustaining their businesses in line with the objectives of Saudi Vision 2030.

Launched in 2023, NEOM's Seven Senses Accelerator is the first of its kind, working to build an integrated entrepreneurship ecosystem in the NEOM and Tabuk Province. It supports small and medium-sized enterprises, artisans, professionals, innovators, and innovative businesses capable of driving change.

The accelerator was launched in collaboration with Blossom Accelerator and coincided with World Social Responsibility Day. It is one of the main projects within NEOM's Seven Senses program, which aims to enhance the participation of young male and female entrepreneurs from the NEOM and Tabuk regions across various sectors and projects in NEOM, and to leverage diverse investment opportunities.

The operation of NEOM's Seven Senses Accelerator is based on organizing an intensive two-day boot camp during which 150 entrepreneurs receive intensive training on various skills, including the fundamentals of successful business, understanding customers, and attracting supportive investors. Participants will have the opportunity to pitch their ideas to a panel of experts to receive valuable consultations.

After the boot camp, the top competitors are selected to participate in the accelerator program, which spans ten virtual weeks and culminates in a demo day in Tabuk where they showcase their projects and products. During the program, participants are provided with the latest global applications and practices through various mentoring sessions with experts. Those who successfully complete the program gain the full capability to meet the requirements for submitting to NEOM projects and to take advantage of available investment opportunities.

NEOM's Seven Senses Accelerator operates in phases to support its target audience. In its initial phase, it focuses on entrepreneurs, small and medium-sized enterprises, and independent and creative sectors, particularly in the construction, food, new media, tourism, arts, and culture industries.

With the launch of the accelerator, an educational platform in Arabic begins its work to train young talents under the supervision of local and international experts in the field of entrepreneurship. Later, joint work experiences will be organized to support startup owners and help them develop their projects. Additionally, innovative production labs will be established. These are creative and technical labs designed to help improve and develop the presented products.

NEOM's Seven Senses Accelerator is a developmental initiative that aims to achieve several goals through a range of sustainable programs. These programs focus on building the capacities and skills of young men and women in the NEOM and Tabuk regions across various NEOM sectors. The initiative then provides entrepreneurial opportunities, enabling them to play a role in production and innovation as suppliers in NEOM.

Objectives of the accelerator include:

To achieve its objectives, the accelerator offers several benefits, including:

NEOM's Seven Senses Accelerator is designed for entrepreneurs, currently offering the "NEOM Seven Senses Masterclass," a leading educational platform aimed at honing and training young entrepreneurial talents, delivered by experts in the field of entrepreneurship. Additionally, work is underway to launch co-working spaces equipped with innovation labs to support project owners in developing their ventures. These include creative and technical innovation labs designed to help them improve and develop their products.