The Franchise Center is a center that reinforces the concept of franchising among individuals and enterprises, enabling them to adopt it. This assists in the expansion of brands locally and globally, increases investment opportunities, and contributes to the achievement of Saudi Vision 2030 . The Franchise Center was established within the Small and Medium Enterprises General Authority based on the Council of Ministers Resolution No. 122 issued on October 8, 2019. Concept of franchise It is the...