Savvy Games Group

Savvy Games Group is a Saudi project to develop the gaming and e-sports industry locally and internationally. This project is one of the largest investments in gaming for the Kingdom of Saudi Arabia. The Public Investment Fund supported this group and announced it on January 25, 2022.

The Board of Directors of the Savvy Group is chaired by His Royal Highness Prince Mohammed Bin Salman Bin Abdulaziz, crown prince, prime minister, president of the Council of Economic and Development Affairs, and Chairman of the Public Investment Fund.

In the gaming field, the Savvy Games Group Project aims to pioneer the development and growth locally and globally. In addition to enabling promising sectors and projects that serve the entertainment and e-sports arena, the group provides investment opportunities that contribute to diversifying the sources of Saudi economic income, in line with Saudi Vision 2030.

Savvy Games Group signed an acquisition agreement with ESL and FACE IT companies. ESL is one of the world's leading companies for entertainment and competitions in e-sports, while FACE IT is a digital platform for e-sports. The group has merged the two companies into one company called ESL FACEIT Group to enhance its prospective plans.

The Savvy Games Group Project has several opportunities related to the gaming and e-sports field. Statistics indicate that the number of players has increased in 2021 to 2.9 billion players. Of these players, 25 percent are in Europe, Africa, and the Middle East. The arena’s revenues increased in the past five years to about 9 percent annually, and the value of the Saudi market in this field elevated in 2021 to about SAR3.75 billion, while the number of players in the Kingdom within the electronic games field reached 21 million players in that year.

The group is working to keep pace with the Public Investment Fund strategy (2021 - 2025), which includes enabling innovation in the entertainment field, making progress in global competitive indicators, increasing the share of local content, supporting small enterprises, reforming business environments, and improving the expenditure efficiency index, all of which conform the objectives to enable the entertainment and sports fields following the Saudi Vision 2030.