Made in Saudi Program

The Made in Saudi program is one of the Kingdom’s National Industrial Development and Logistics Program initiatives. The program focused on domestic services and products and was launched by the Saudi Export Development Authority in cooperation with several local industries. The program was launched by the Minister of Industry and Mineral Resources in March 2021 through a virtual event that introduced the program's goals and vision.

The Made in Saudi program aims at enhancing the local industrial sector, diversifying and increasing investment sources, turning the Kingdom into one of the leading industrial destinations in the world, encouraging national companies to export products to primary markets, in addition to supporting purchasing power by encouraging consumers in the Kingdom to buy locally manufactured products.

Furthermore, the program provides and enhances all industrial growth opportunities for local companies under a nationally unified brand. This will enable them to expand their businesses, compete in the market through their domestic products, and achieve access and stability on both national and international scales.

The program offers many governmental incentives and benefits to its members, providing them with the necessary support and enabling them to market their products through the initiative. Its most notable features include listing the company's name on the program's official website, displaying its products in the directory, and using the program’s logo in all communication channels.

The Made in Saudi program also allows easy communication with governmental entities and enables its members to benefit from the expertise, advice, and support services in the industrial sector provided by the program’s partners from the public sector.

Other benefits involve using the Made in Saudi logo on the members' products that adhere to the standards of the program, in addition to strengthening the relationship between the program's members, including companies and partners in both the public and private sectors, participating in training, receiving consultations related to obtaining quality certification, and expanding to international markets.

The program cooperates with several governmental entities, represented by ministries, agencies, and centers in the Kingdom, to provide governmental incentives and services to program members across the various fields of the local industrial sector. These entities include the Ministry of Environment, Water and Agriculture; the Local Content and Government Procurement Authority; the General Authority for Small and Medium Enterprises; the General Authority for Food and Drug; the Zakat, Tax, and Customs Authority; the Saudi Authority for Standardization, Metrology and Quality; the National Center for Palms and Dates; and the Saudi Industrial Development Fund.

The program currently focuses on local non-oil industrial companies. It prioritizes local distributors and national staff in the following industries: construction materials, vehicles and transport, textile, handicrafts, chemicals and polymers, paper and wood, precious metals and jewelry, and packaging, in addition to electronics, electronic devices, electrical equipment, metals and glass, infrastructure, heavy machinery, processed food and beverages, non-consumer goods, fresh food and products, medications and medical equipment, and furniture.

After meeting the criteria and requirements of the Made in Saudi program, companies can use the program's logo, which was designed in two versions - vertical or horizontal. The logo must be displayed in its approved dimensions and colors, and it cannot be modified or combined with other symbols. Moreover, its basic form cannot be distorted, and its design cannot be changed to ensure adherence to the logo's standards. Upon company's registration, the brand’s guidelines will be shared with the members, alongside instructions on using the logo properly and effectively.

The logo was inspired by palm leaves representing the Kingdom’s riches and blessings as part of its heritage and unique features. Moreover, the palm that points to the top reflects the Kingdom's future aspirations.

Approved members of the Made in Saudi program will be granted a non-exclusive, non-transferable, non-sublicensable license except where expressly permitted by the owner of the Certification Trademark. The licensee adheres to the program's articles and regulations, and uses the Certification Trademark for products identified on its list of products that meet the value-added requirements. This valid license does not extend to products that do not adhere to the value-added requirements of the program.

Many requirements must be met to obtain a Certification Trademark. For example, licensees shall only enjoy the rights granted to them by law, and the Certification Trademark must fully conform with the program's guidelines. Moreover, the Certification Trademark shall not be used on products that do not conform with the definition of Saudi products and the value-added requirements described in this document. The program's members and licensees of this Certification Trademark shall comply with all the applicable laws of the Kingdom. They shall not be involved in any acts that may damage the brand's reputation, neither inside nor outside the Kingdom. The licensee has only limited rights and does not have any other rights whatsoever to claim ownership or use the Certification Trademark for any other purposes. The licensee shall remain bound to use the Trademark in the form specified by the Licensor occasionally.

The licensee shall ensure that procedures are established, obligations are met, and that the employees, distributors, and agents are aware of the Certification Trademark’s terms of use. For monitoring purposes, licensees shall keep records and information about using the Certification Trademark on their products. Furthermore, licensees shall not use or apply to register another certification trademark or any other trademark similar or identical to this Certification Trademark.

Membership in the Made in Saudi program shall remain active as long as members are eligible for membership, as specified in the internal rules and regulations of the program, and as long as members desire to keep their membership. The Saudi Export Development Authority shall cancel any membership in case of a change of eligibility status or the violations of regulations and non-compliance with the terms previously described in the program.

Companies can join the Made in Saudi program by following several steps described on the program’s website. These steps involve filling out a short survey to verify that the company is eligible and meets the program's criteria. Following the qualification, the registration form is completed on the website, and after the registration process is finalized, the product registration link is sent to the company’s e-mail, which is registered by the program.

In cooperation with several partners in both the private and public sectors, the program seeks to integrate and build partnerships. Moreover, it aims to achieve objectives, increase opportunities, and diversify the sources of the national economy in line with Saudi Vision 2030. Partners include the National Industrial Development and Logistics Program, Saudi Arabia's Basic Industries Corporation (SABIC), brand ambassadors, the Royal Commission for Jubail and Yanbu, the Saudi Center for International Strategic Partnerships, promotion partners, Monsha’at, expansion partners, such as the National Companies Promotion Program, knowledge partners, including King Abdulaziz University, the University of Business and Technology, and King Faisal University, the General Authority for Foreign Trade as strategic partners, the General Entertainment Authority, the Ministry of Environment, Water and Agriculture, the National Center for Palms and Dates as standards partners, the Ministry of Investment, the Ministry of Culture, the Heritage Commission, King Abdullah Economic City, and the Federation of Saudi Chambers.

Partners of the Made in Saudi program offer support, services, quality, and standards to companies and members registered with the program. They seek to achieve the program's goal of developing and strengthening the national industrial sector on the national and international levels.

By the end of the first year after the launch of the Made in Saudi program in 2021, over 1,400 companies had joined the program to represent the identity of the national industry and enhance the quality of the local products to make them the consumer's first choice in all local, regional, and international markets. Moreover, the program develops a unified industrial brand that provides promising opportunities for companies, expands their scope of work, and promotes their products locally and globally.