It is an awareness program that aims to enhance financial and investment knowledge based on a strategic plan. The Capital Market Authority launched it in line with the Financial Sector Development Program, one of the programs of Saudi Vision 2030. The program aims to educate the investing public about the fundamentals and rules of investment, enabling people to seize the available opportunities for investment and investment development and pump funds and savings into companies, which reflects positively on the performance of the national economy and targets raising the level of financial and investment knowledge.
The program is considered a tool to avoid risks related to investment by enhancing levels of confidence, knowledge, and skills. It also works to raise awareness of the Capital Market Law and its Implementing Regulations.
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