The "Sport Is the Best Thing" campaign is an initiative launched by the Ministry of Sport to raise awareness about the importance of sport and encourage the community to engage in regular physical activity.
Objective of the "Sport Is the Best Thing" campaign
The "Sport Is the Best Thing" campaign aimed to promote a healthy lifestyle, encourage various segments of society to engage in regular physical activity, expand the base of sport practitioners, and establish sport as a cultural norm within the community.
This campaign also contributed to achieving the objectives of the Ministry of Sport under Saudi Vision 2030, as it sought to increase sport participation rates and build a vibrant society with a healthy lifestyle through continuous initiatives and sport events targeting different age groups.
Events of the "Sport Is the Best Thing" campaign
The "Sport Is the Best Thing" campaign included various on-ground sport activities and events, some of which took place in Boulevard City in Riyadh City. Additionally, the Ministry of Sport produced visual media and awareness content, along with other diverse materials shared across social media platforms, highlighting the importance of sport for human health and physical activity.
The campaign also featured sport competitions and interactive events targeting different community groups, including children, youth, and the elderly, as well as people with special needs, aiming to engage them and expand social participation.
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