The KSA TAM Project is a national standard for measuring media content viewership rates in the Kingdom of Saudi Arabia. It aims to provide accurate data to support the media sector in Saudi Arabia. The project was announced by the Advertising Industry Council, chaired by the General Authority for Media Regulation, on October 1, 2024.
KSA TAM Project work mechanism
The KSA TAM Project provides accurate and reliable data in line with global media industry standards. It supports the media sector in Saudi Arabia by guiding the industry toward optimal opportunities in content creation, aligning with the objectives of Saudi Vision 2030. The project represents a transformation in Saudi Arabia’s media industry, as the precise data it offers enhances the capabilities of content creators, helping them refine their strategies and direct them toward producing media content that meets audience expectations.
Importance of the KSA TAM Project
The KSA TAM Project is part of the commitments of the General Authority for Media Regulation, which works to develop the media infrastructure in Saudi Arabia and supports enhancing transparency in the media sector by providing reliable and accurate data to stakeholders, including advertising agencies, broadcasters, and digital publishers. The project’s data includes media content viewership rates, contributing to supporting relevant entities in making decisions based on clear scientific data.
Related quizzes
