The 2034 FIFA World Cup Slogan, "Growing. Together.," was launched by the Saudi Arabian Football Federation (SAFF) as part of the official identity for the Kingdom of Saudi Arabia's bid to host the 2034 FIFA World Cup. The visual identity and verbal slogan for the bid were unveiled, along with the official website (Saudi2034bid.com).
Description of the 2034 FIFA World Cup slogan
The bid's slogan embodies the Kingdom's journey of transformation and growth, representing one of the fastest-growing and most developed stories in the world of football. It also highlights the anticipated positive impact of hosting the world's largest sporting event, being the first FIFA World Cup that features forty-eight teams in a single country. The Kingdom's bid includes three main pillars: "Growing People. Together.," "Growing Football. Together.," and "Growing Connections. Together." The slogan "Growing. Together." aims to highlight the connections between the Kingdom, its people, and the international football community, embarking on an exceptional journey to build a better future for the world's most popular sport.
The pillars of the slogan "Growing. Together."
The bid slogan, "Growing. Together.," perfectly reflects the Kingdom's ambition to host the FIFA World Cup. The verbal slogan relies on the following pillars:
Growing People. Together.
- By investing in human resources and youthful capacities.
- 63 percent of Saudis aged under thirty.
- Over seventy thousand girls playing in the Schools Football League.
- A 149 percent growth in women's participation in sport since 2015.
- 834,000 volunteers in 2023, up from 23,000 in 2015.
Growing Football. Together.
- Over one hundred active partnerships with national football associations worldwide.
- More than 150 international players from over fifty nationalities in the Saudi Pro League.
- A 50 percent increase in the number of coaches between 2021 and 2023.
- 80 percent of Saudis are fans of football.
Growing Connections. Together.
- 60 percent of the world's population is within eight hours of the Kingdom.
- Over one hundred international sports events hosted by the Kingdom since 2018.
- The first World Cup edition to witness the participation of forty-eight teams, hosted by a single country.
- More than twenty-seven million international tourists in 2023 (first in the global ranking for international tourist growth).
The visual identity of Saudi Arabia's Bid to Host the 2034 FIFA World Cup
The visual identity's design reflects the essence of the Kingdom's rich cultural heritage and young vibrant society. The bid's logo features several colored ribbons adorned with various football-related symbols. These ribbons are designed in the shape of the number '34,' symbolizing the year in which the Kingdom aspires to host the twenty-fifth edition of this global tournament. The visual identity also mimics the Kingdom's geographical map and incorporates five different colors, representing the great diversity of Saudi society and the Kingdom's landscapes.
The bid video, filmed in various provinces of the Kingdom and featuring current and former football stars, tells the story of the Saudi people's immense passion for football. It also showcases the Kingdom's cultural heritage, civilizational legacy, and outstanding natural landscapes.
Symbolism of the visual identity's colors
The visual identity of the 2034 FIFA World Cup incorporates five distinct colors in its design, symbolizing the rich diversity of Saudi society and the Kingdom's varied landscapes, with their meanings as follows:
- Orange color: Symbolizes generosity and authenticity.
- Green color: Showcases the beauty of green oases.
- Red color: Inspired by the coral reefs of the Red Sea.
- Lavender color: Represents the colors of the lavender flower.
- Yellow color: Embodies the dreams and aspirations of the Saudi people toward a bright future.
Saudi Arabia's 2034 FIFA World Cup bid unit
SAFF has established a special unit to ensure compliance with FIFA's requirements for the Kingdom's bid to host the 2034 FIFA World Cup. The bid draws inspiration from the dreams and ambitions of the Kingdom's thirty-two million residents while embracing the significant responsibility of meeting FIFA's standards, submitting a bid reflects collective pride among Saudi people, and fulfilling the trust placed in the Kingdom by more than 130 football associations worldwide, which have supported the bid since the Kingdom announced its intention to host the tournament.
Development of the sport sector in Saudi Arabia
The sport sector in the Kingdom is undergoing a remarkable transformation in light of Saudi Vision 2030 under the leadership of the Custodian of the Two Holy Mosques, King Salman Bin Abdulaziz Al Saud, and the direct interest of His Royal Highness Prince Mohammed Bin Salman Bin Abdulaziz Al Saud, crown prince and prime minister. As reflected by the bid, it seeks to enhance communication bridges with the global football community and empower fans, players, and associations to grow together. Since 2021, the Kingdom has made significant strides in developing men's and women's football. The number of regional training centers has increased nearly threefold, totaling seventeen in the present. This growth is paralleled by a fourfold increase in talent scouting programs, which have reached nineteen. Additionally, the number of national teams has increased from nine to seventeen, with SAFF aiming to establish teams across all age categories. The Kingdom has also witnessed a substantial increase in the number of coaches, from 2,300 to over 6,200. This progress has been accompanied by the Kingdom's position as a global hub for sports, having hosted over one hundred international sports events across forty different sports. Furthermore, the Kingdom has concluded football partnerships with more than one hundred countries worldwide.
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