The Entrepreneurial Media Initiative is an initiative launched by the Small and Medium Enterprises General Authority "Monsha'at" in the Kingdom of Saudi Arabia in July 2019. It aims to promote entrepreneurship and its correct concepts, document and share experiences, challenges, and opportunities faced by entrepreneurs, and utilize media to spread the culture of entrepreneurship and highlight inspiring stories and experiences.
Objectives of the Entrepreneurial Media Initiative
The Entrepreneurial Media Initiative aims to create a generation of media professionals who provide support and motivation for entrepreneurship, fostering a media environment that encourages young people to start their own projects. It also seeks to build and enhance the media capabilities of small and medium enterprises, playing a crucial role in encouraging the media to support entrepreneurs in sustaining their projects. The initiative targets spreading the culture of entrepreneurship to enrich local content and focuses on entrepreneurs, media professionals and influencers, media students in universities, and related public and private sectors.
Entrepreneurial Media Initiative programs
The Entrepreneurial Media Initiative is divided into several programs, including: the "Entrepreneurial Dictionary," which covers the most important terms used in entrepreneurship. It also features a program for discussion sessions and joint seminars between entrepreneurs and media professionals to raise media awareness, facilitate the connection between them, and provide media support and marketing solutions for their projects.
The programs include numerous specialized training courses in entrepreneurship journalism and social media entrepreneurship, ensuring that trainees gain knowledge and understanding of terms related to entrepreneurship and small and medium enterprises. Additionally, the initiative includes the launch of the interactive Entrepreneurial Media Competition, targeting media professionals and university students to participate in documenting, writing, and presenting specialized media content in the field of entrepreneurship.
Entrepreneurial Media Initiative 2021
In November 2021, the Small and Medium Enterprises General Authority organized the Entrepreneurial Media Initiative at the Enterprise Support Center in Riyadh. As a part of this initiative, a series of training programs were held in various regions of the Kingdom, covering topics such as entrepreneurship journalism, social media entrepreneurship, entrepreneurial media production, and the creation of visual and audio reports.
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