It is one of the Saudi Vision 2030 programs. It was launched in 2018 and aims to improve the quality of life of the residents and visitors of the Kingdom of Saudi Arabia, namely through the establishment and development of the necessary environment for supporting the availability of the most viable options fostering a positive lifestyle and enhancing the participation of citizens, residents, and visitors alike in the cultural, entertainment, sports, and tourism activities.
Strategic objectives of the program:
Fostering the practice of sports activities in the community.
Advancing the Saudi contribution to cultural arts.
Developing and diversifying entertainment opportunities to meet the needs of the population.
Enabling the tourism sector.
Achieving regional and global excellence in numerous sports.
Improving living conditions for expatriates.
Preserving and introducing the Kingdom's Islamic, Arab, and national heritage.
Improving the urban landscape in Saudi cities.
Enhancing the quality of services provided in Saudi cities.
Enhancing the community's immunity against drugs.
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